Firstly we enhanced the location specific questions in Covent Garden so that they provided the international guests with more content in terms of the history . Each question now explained where they were and why it was important historically, then we offered up a quirky fact asked a question. This way the players not only had fun playing the game but also learnt some fun facts about the area they were exploring.

This format was so successful it is how we now write all our new packages.

Secondly we created a range of custom branded mini games that incorporated the clients brands.

For example, on our word match game the teams had to identify which nations beer brand matched that countries word for a specific drinking glass. Because of the international mix of the teams everyone on the team had relevant input on this challenge. Other custom games included a memory game with different beer bottles and digital jigsaws showing a range of brand logos.

We also identified places on the route that could be linked with the client. We found one location that linked very nicely with a popular advert. We were able to ask the question and show the advert at the introduction stage of the question via a pre-loaded video.