We love a challenge here at Cluego and creating new bespoke treasure hunts for clients is what we enjoy best!Earlier this year we were contacted by UKTV to provide them with a unique event to help launch their new company values and create a rewarding and memorable experience for their 230 staff. The client wanted the event to enforce their 5 new values which were simplified and had a much clearer message to the staff. Not only did the event have to be effective in relaying these messages it also had to be extremely interactive and designed to encourage creativity throughout.
And so the Cluego creativity flowed!
Following on from many pre-event meetings and brain storming sessions we created a totally bespoke event tailored to our clients requirements with a branded app and graphics to enforce their 5 values.
The end result was a huge treasure hunt route that took the teams from their offices in Hammersmith on a fast and furious fact finding and creative quest packed with crazy photo and video based tasks as well as questions relating to the local area and hidden messages within augmented reality challenges.
Within the route were 5 special tasks that related to their CLICC values being Create, Learn, Influence, Challenge & Collaborate. These special tasks were only available once the first location had been found, this then unlocked the next and so on until all 5 had been located and completed.
This created a great competitive edge to the day and also kept reminding the teams of CLICC as they ran around completing the other location based questions.
Teams also had to message the closest team to them on the map and complete a Collaborate task which gave them even more points and allowed them to meet up with other colleagues throughout the event.
Not only did the teams have to find these hidden CLICC tasks and complete as many other challenges as possible they had to keep an eye out for our hunter force who were out on the ground searching for the teams. Once the hunter force located and found a team they were briefed to catch them which resulted in a loss of points and great laughter as the teams ran away as best as they could once they realised they had been spotted!
The end result was a great success and everyone on the day had a fantastic time with a party on the night whilst a slide show ran showing all the teams photo’s and video’s from the tasks.
