Pictures paint a thousand words!

function trackAdwordsConversion(id, label) { var image = new Image(1, 1); var base = "http://www.googleadservices.com/pagead/conversion"; image.src = base + "/" + id + "/?label=" + label + "&script=0"; } olark("api.chat.onBeginConversation", function(){ // Make sure to replace the ID and Label with your own ID and labels. trackAdwordsConversion("962524937", "AINWCPWU7HUQie77ygM"); });